Irish Bingo

New Irish Bingo site launched

July 11, 2005

British bingo players - and a third of them are in the sub-35 year old group despite the average player age of 45+, are in for million dollar jackpots every month according to claims made by a new site branded Bingo Boudoir.com.

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Owned by an Irish based company called AVA Leisure in a joint venture with Paradigm New Media the site offers games commencing every 90 seconds and features monthly GBP 1,000,000 jackpots, with GBP 80,000 being won daily, claims the company.

Always a favorite, Bingo is now reportedly the most popular leisure activity in the UK for women between 20 and 25 years old.

Sherril McCahon, marketing director for Bingo Boudoir claimed the online venture would get more people going to actual bingo clubs: "Internet Bingo is educating those who wouldn't think about visiting a club, that it is a modern, fun and entertaining game to play online. Players have the opportunity to experience it all and win large jackpots, without leaving home."

Players can chat live with each other, facilitating one of the big attractions of Bingo - a strong community experience.

The site will be promoted across all the major search engines, through 8 million MSN messenger chat clients and through AVA Leisure's Twilight Zone arcades.

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Bingo cards cost from 10 pence with the site offering 10 free bingo cards on registration with no purchase necessary as an incentive to join.

Cross marketing potential is also being explored through a partnership with Figleaves.com, the online retailer of branded lingerie and swimwear, to provide 100 sets of free underwear to the first 100 players in support of the campaign slogan "Bingo You Can Play in Your Underwear".

AVA says that current estimates put wagering on bingo over the Internet last year at over US $700 million.